How Tilehurst Roofing Los Angeles Was Born in Los Angeles
When Tilehurst Roofing came to Los Angeles, it wasn’t because someone in a boardroom circled our city on a map. It was because homeowners here kept telling us the same stories. A roofer quoted one price, then the crew found “unexpected damage” and suddenly the bill doubled. Another crew finished a job in Compton, collected payment, and never answered the phone again when a leak showed up three weeks later. A homeowner in Glendale paid for a full replacement and later learned the underlayment was skip-nailed, a shortcut you can’t see until water finds its way inside.
We brought Tilehurst Roofing to Los Angeles because this market deserved a branch that worked to a different standard. Not a new company pretending to have deep roots, but an established brand with a written guarantee, opening a local branch run by people who live here and know these roofs. The Kingswell family built this brand around a simple idea: roofs done once, and done right. Our job in Los Angeles was to make that real in every neighborhood from Santa Monica to Huntington Park.
Greg Holloway was asked to lead this branch because he understood the assignment before it was written down. Show up in the window you said you would. Put the price in writing before any work starts. Leave the property cleaner than you found it. And if something fails, come back and fix it, no argument. Those aren’t marketing lines to us. They’re the reason we opened our doors here.
Greg Holloway’s Personal Connection to the Roofing Trade
Greg Holloway didn’t grow up dreaming about shingles. He grew up watching his neighbors chase roofers for answers they never got. His first real taste of the trade came when a family in his neighborhood needed a roof replacement and got taken for a ride by a crew that disappeared halfway through. The family was left with a tarp, a hole where the ridge should have been, and a contractor who stopped returning calls. Greg spent a weekend helping them patch what he could. It wasn’t enough, and he knew it. That frustration stuck with him.
When he started working in roofing, he learned it the old way: carrying bundles up ladders in hundred-degree heat, cutting valleys by hand, learning how a roof breathes. He learned to listen to a roof before he ever walked on it. The creak of a rafter under load, the feel of sheathing when it’s starting to soften, the smell of trapped moisture in an attic after a Santa Ana wind pushes rain sideways under the eaves. Those senses don’t come from a manual. They come from years on the roof, and from making mistakes and staying to fix them.
What keeps Greg in this trade after more than a decade isn’t the job itself. It’s the moment after a job is done, when a homeowner walks the perimeter and looks up and says, “That looks right.” There’s a quiet satisfaction in that. He’d tell you the work matters because a roof is the one part of a house you can’t live without and can’t see from inside. When it’s done right, you don’t think about it. That’s the point.
If Greg weren’t roofing, he’d probably be working with his hands somewhere else. Maybe cabinetry, maybe restoring old cars. Something where the work is checkable, where you can see what’s crooked and make it straight. That instinct shapes how he runs this branch. No shortcuts where the homeowner can’t look. No work left that he wouldn’t stand behind himself.
Meet Greg Holloway – The Person Behind Every Job
Greg Holloway is the Owner & Founder of Tilehurst Roofing Los Angeles. He’s spent his career in roofing, working from crew level to branch leadership, and he’s the first to say the best training he ever got was fixing roofs other people walked away from. He knows asphalt shingle systems, tile, metal, and the specific ways Southern California sun breaks down roofing materials year after year.
What separates Greg from a corporate franchise technician is that he treats every roof as if it were on his own street. He lives in the Los Angeles area. He knows what Santa Ana winds do to a ridge line in Redondo Beach, how coastal salt air shortens the life of flashing in Hermosa Beach, and why attic ventilation matters more in View Park-Windsor Hills than most homeowners realize.
Off the roof, Greg is a builder in more ways than one. He believes in doing things properly the first time, even when it takes longer. He’s the kind of person who will re-cut a board rather than leave a gap and call it good enough. That’s the character he brings to every job. When you work with Tilehurst Roofing Los Angeles, you get Greg’s standard on every project. He wouldn’t have it any other way.
Our Promise to Los Angeles Homeowners
We follow a code called The Kingswell Way. It’s five values that guide every job, and they’re not abstract. They’re checkable.
Say the price before the work. You get a written estimate before anyone touches your roof. That price doesn’t change at the door.
Show up in the window we gave. We tell you when we’re coming, and we arrive inside that window. A no-show is a broken promise.
Leave the place cleaner than we found it. Roofing creates debris. Nails, old shingles, scraps. We sweep the yard and driveway with magnets to make sure no nail is left behind for a tire or a bare foot.
Put the guarantee in writing. Every job is covered by The Kingswell Guarantee. If a repair fails inside the guarantee period, we come back and fix it at no charge.
Come back if it fails. This isn’t a “we’ll try” promise. It’s a written commitment. That’s the standard Greg holds every crew to, on every street, in every neighborhood we serve across Los Angeles.
Our Credentials
When a homeowner hires Tilehurst Roofing Los Angeles, they should know what they’re getting. Here’s what we can say plainly:
- Licensing: Every pro working under our name is required to hold the license their state requires. Homeowners in Los Angeles should always confirm a roofer’s license before signing anything.
- Insurance & Bonding: Every pro working under our name is required to carry the insurance and bonding their state requires. A roofer without proper insurance puts the homeowner’s liability at risk if someone gets hurt on the property.
- Local Experience: Greg has spent more than a decade in roofing, and this branch was built to serve Los Angeles specifically. We know how this climate treats a roof, from the dry heat inland to the salt air at the coast.
- Workmanship Guarantee: Every job is backed by The Kingswell Guarantee, put in writing, covering the work for the guarantee period. If a repair fails inside that window, we return and fix it at no charge.
These credentials matter because you’re not just paying for materials. You’re paying for the certainty that the person on your roof is qualified, covered, and accountable. That’s the difference between a roofer and a problem.
Rooted in Los Angeles
We didn’t open a branch in Los Angeles to be from somewhere else. We opened it to work in the neighborhoods we know. Our crews work roofs in Glendale, Santa Monica, Culver City, Compton, Manhattan Beach, Beverly Hills, Redondo Beach, Hermosa Beach, Huntington Park, East Rancho Dominguez, and View Park-Windsor Hills. Greg drives these streets. He knows which blocks get the full afternoon sun, which canyons funnel the wind, and where older homes still carry original framing that needs an extra look before any work begins. We don’t pretend to be from every town. We’re from this one, and we’re here to stay.
Written by Greg Holloway, Owner at Tilehurst Roofing Los Angeles, serving Los Angeles since 2000.